Lecturer in Entrepreneurship, Berkeley-Haas
Peter was president and principal owner of the Farmhouse Foods Company based in Union City, California, from 1991 until it sold to General Mills in 1999. His career spans over 30 years in general management and marketing, including 21 years with Nestle in London, Toronto and New York. Since 1999, Peter has been teaching entrepreneurship and e-commerce marketing at UC Berkeley’s Haas School of Business. He holds his business degree (HND Business Studies) from Thames Valley University (formerly Slough College of Technology) in England and the Institute of Marketing Diploma.