HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. It includes tools for social media marketing, email marketing, content management, web analytics, landing pages and search engine optimization, among others. The HubSpot suite of online tools has three primary applications: Content management tools for creating or managing blogs, templates, forms and landing pages; Exposure optimization applications that help the content be found, such as through search engine optimization; and Lead tracking and intelligence tools, which track and manage e-mail marketing, customer interactions, qualified prospects, reports and analysis.

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